If you currently use PPC advertising for your website, or have used it in the past, chances are you have a very strong opinion on how well it works or how expensive it can be. Nearly every client that we have ever worked with who has run their own campaign has typically felt that while [...]

Google is a money making machine. The company rakes in billions each year and a large portion of that comes from advertisers who continue to spend thousands of dollars, month after month, on AdWords campaigns (Googles ad system). And why do they do this? Because a good campaign works. The operative word here being good. [...]