23 09, 2014

The Two Main Types Of PPC

By | September 23rd, 2014|Pay Per Click|Comments Off on The Two Main Types Of PPC

There are two main types of pay-per-click systems on the web: ad networks and search engine ads. While they both work on the same basic principles, there are some important key differences between the two. Here we will go over the pros and cons of each. Ad Networks Ad networks operate by creating a [...]

9 09, 2014

DIY Pay-Per-Click Is A Bad Idea

By | September 9th, 2014|Pay Per Click|Comments Off on DIY Pay-Per-Click Is A Bad Idea

If you currently use PPC advertising for your website, or have used it in the past, chances are you have a very strong opinion on how well it works or how expensive it can be. Nearly every client that we have ever worked with who has run their own campaign has typically felt that while [...]

2 09, 2014

How Effective Is Pay-Per-Click?

By | September 2nd, 2014|Pay Per Click|Comments Off on How Effective Is Pay-Per-Click?

Google is a money making machine. The company rakes in billions each year and a large portion of that comes from advertisers who continue to spend thousands of dollars, month after month, on AdWords campaigns (Googles ad system). And why do they do this? Because a good campaign works. The operative word here being good. [...]