If you currently use PPC advertising for your website, or have used it in the past, chances are you have a very strong opinion on how well it works or how expensive it can be. Nearly every client that we have ever worked with who has run their own campaign has typically felt that while it works well enough it is too expensive. With each campaign we manage our goal is to show an ROI of 3 to 1.
Lets face some facts: as a high-powered attorney you’re busy with case work as well as the business side of running a law firm. You don’t have the time to effectively manage a PPC campaign (let alone an entire online marketing strategy).
Its very easy to be enthusiastic about setting it up and managing it in the beginning because there is a relatively low barrier to entry: you sign up for an account, pick some keywords, write an ad or two and you’re on your way, right?
It may be simple to start, but it is not simple to succeed. If you think you’ve got the time to create a successful campaign with a positive ROI ask yourself these questions:
- Am I going to spend time researching keyword efficacy every week?
- Am I going to spend time analyzing site statistics every week?
- Am I going to spend time split testing my ads to see what converts best every week?
- Am I going to monitor my campaign on daily basis?
- Am I going to continue to do all of these things, consistently, month after month?
If you answered no to even one of those questions you are going to be leaving money on the table.
The main takeaway here is that a successful campaign requires time and attention. More often than not, when a prospective client comes to us with an existing PPC campaign it is doing poorly and we hear the following words: I don’t have time for this.
Luckily for you, there are SEO agencies for attorneys like Manic Metrics that specialize in managing these things for you. Doing so takes the burden off your hands, makes your life less stressful and makes your business more profitable. Its a win-win for all!
