The four main social sites that you absolutely need to set up are Facebook, Twitter, Google+ and YouTube. When you are setting these up you want to make sure that you fill out informative descriptions in the “about” sections and link back to your main website from each page. You also need to make sure that your profile pictures and headers are consistent, look good, and represent your business well.
In order to get the most out of your social media presence, you should post regularly to each of your accounts. Below is some information on what and when you should be posting.
Facebook: You can also share your tweets and pretty much anything that is relevant to your company or industry. Keep in mind that posts with pictures will typically get the most attention from your fans. In order to get people to like your page and interact with you, you should post to Facebook every 1-3 days. Make sure that you respond quickly to people who send you messages or comment on your page or your posts.
Twitter: Twitter is a little different because you have a 140 character limit. You can use Twitter to share links to blog posts, videos, or news articles. Twitter will shorten the link to allow you to say a little more about what the link is. Aside from links, you can tweet pictures and short facts. Make sure that you use hashtags to get more people to notice your Tweets. You should post to Twitter 1-3 times a day for the best results.
Google+: You can post anything that you would post to your Facebook business page on your Google+ page as well. Every time you post a video to YouTube, you should share it on your Google+ page. You should also share any blog articles that you write. Aside from YouTube videos and blog articles, you can also post news articles that discuss new DUI laws or local events that are occurring in your community. I would recommend posting something on Google+ every 1-6 days. Make sure that you get involved in circles and follow leaders in your industry who post regularly.
YouTube: There are different types of videos that you can post including promotional videos for your firm and informational videos that answer common questions about DUIs. We recommend adding a video to your YouTube Channel once every 2-4 weeks for the best results. Videos take a lot more time and effort than other forms of content, but they provide you with a great way to guide traffic to your website, so be sure to upload videos regularly.
There are a host of other social media sites out there, some to consider checking out include: Pinterest, Instagram, LinkedIn, Tumblr, Vine, Foursquare, Blogger, and Reddit.
They key takeaway here is to be consistent! Whatever posting intervals work best for you, staying consistent is what matters most, both for the search engines as well as for your followers.
If you do not want to post to your social media accounts on your own, or you do not think that you will be able to post regularly, then the experienced staff at Manic Metrics would be more than happy to provide you with these services. For more information, send us an email or give us a call at (301) 200-4762. We’d love to work with you!